Become a Superstar Teacher

Everyone has an online course in them.

Learn the art and business of teaching on the internet by applying the Course of Action Framework to create your first online course.

The Course of Action Framework

What You Can Expect

Find the others

Learn from course creators just like you, with built in accountability

Gain focus on what to create

Talk through your course in our community to gain clarity on your idea

Build an audience

You don't need to be as big as Jack Butcher. Attract the audience you can transform.

Validate your idea

Find course-student fit through intentional 1:1 connection

Develop a strong offer

Learn what others value about you and how to price that

Create a highly leveraged asset

Structure and format the perfect workshop to kick start your course

What This Course Includes


This is a self-paced course like none before it. This course will never "finish" in the traditional sense. Creating a successful online course never really finishes. By signing up, you'll be getting 12 months access to all my best ideas and playbooks for creating the online course of your dreams.


Below are the core modules to guide you on your course creation journey. There will be loads of additional modules on topics like operations, platforms, presentation & facilitation skills, and more to round out your journey as a course creator.

Teacher Mindset

A collection of powerful exercises to connect with why you teach, what your superpower is, and what your future will look like in 12 months.

Quality Content Creation

It all starts with quality content consumption. You'll set up your own Course Creation Commonplace to fill with ideas for your course and marketing.

Audience Building

You'll leverage the power of Twitter and LinkedIn to validate your course idea and find your future students.

Transformation Design

You'll craft your curriculum the right way: by talking it through with your "Teach Me" partners to hone in on what's valuable about what you teach.

Top Shelf Delivery

You'll create the look and feel, and actual assets, for the landing pages, email sequences, slide decks and lead magnets you'll need for your course.

The Perfect Webinar

You'll concentrate everything you learned on creating your Perfect Webinar to teach, sell and build the rest of your course on top of.

Who This Course Is For

This course is a good fit for:

  • The course-curious: You don’t have a course, but you have an idea for one and you need to validate it.

  • The course-builder: You’re in the early stages of your course and want to improve the learning experience.

  • The audience-builder: you’re in the early stages of your course and want to grow your audience to scale your impact.

This course is not a good fit for:

  • Advanced course creators or mature course businesses,

  • Anyone looking for an overnight success, get-rich-quick thing.

What Others Are Saying


Want to get your feet wet first?

Try our $5 email course to get an email a day for about two weeks with highly curated course creation advice.

Meet the Teacher

Hey, I'm Andrew!

I'm the Founder & CEO of Curious Lion.

I’ve been creating online learning experiences for 15 years. You can read my full story here. In January 2021, I partnered with a company called On Deck to plan, launch and run a 150-person cohort-based course.

In one month we did over $350K in revenue and awarded over $40K in scholarships.

In the space of 8 weeks, over 16 live sessions and dozens of guest interviews, I guided 150 people through the process of creating a transformational online course.

It was the most intense thing I’ve ever done. It was also a massive success by all accounts (see what students said above).

And like with anything, I left with 3 key takeaways for how to improve it. I now have an even better way of teaching what I know: it's called Course of Action.

Feel free to send me a message on Twitter with any questions!


Can I preview the content?

Not yet! I’m practicing what I preach and building this course live with you, the early believers. In return, you get to lock in discounts on membership for life and help me shape the course.

Is there a methodology we will follow?

Absolutely. The course and community will always be open for enrollment. You can join at any time and work through the content and action steps at your own pace for a period of 12 months.

How long will I have access for?

Your purchase comes with 12 months of access to the community. If you want to continue in the community after 12 months, you’ll be able to renew at the same rate you paid on day 1.

How long will it take to complete?

The goal of Course of Action 101 is for you to ship a workshop and validate your ideas through the people that show up at your workshop. You may complete this in 30 days or it may take 12 months. It all comes down to how diligent you are in applying the directions.

Will there be any live sessions?

Outside of the occasional surprise workshop, guest interview, or community social events, this is a fully self-paced course.

Will I have any access to you, Andrew?

No, you will not be able to access me directly by purchasing this course. I will be offering a Pro version of this course soon, which you can upgrade to for additional time with me.

Will there be transcripts provided for course videos?

Yes, we will strive to provide transcripts for all videos posted in the course.

What if I'm not satisfied? Is there a money back guarantee?

If you have followed the learning path steps, participated in the community and taken real-world actions to implement, and you’re still not satisfied with the results, you can email for a refund.

Is there parity pricing?

Yes, if you are in a foreign country with significantly lower purchasing power than the USD, then email for our Parity Pricing options.

Can I join at any point in the year?

Absolutely. The course and community will always be open for enrollment. You can join at any time and work through the content and action steps at your own pace for a period of 12 months.

Not Ready Yet?

No problem. Why don't you sign up for my free weekly email below?
I share advice, resources, and ideas with 750+ course creators once a week.
You'll get a taste of what I teach and a better feel for whether Course of Action is right for you.

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